Digital consumer information starts here
Join U-label digital platform to start your digital journey and create your e-labels to drive transparency and boost information towards your consumers in an easy, secured and affordable way. Join now!
Digital consumer information starts here
Join U-label digital platform to start your digital journey and create your e-labels to drive transparency and boost information towards your consumers in an easy, secured and affordable way. Join now!
Your digital platform
Whether you are a wine, an aromatise wine or a spirits company producing in the EU or outside the EU and willing to communicate digitally with EU consumers while ensuring legal compliance, we have got an adapted solution to support you.
Empowering consumers through digital
Consumers wants to know everything about the products they buy and building an authentic relationship means for companies to provide to them more relevant and transparent information about the products they are willing to buy.
What is an e-label?
An e-label is a dedicated webpage compiling structured information on a precise product, for a specific market. The e-label is made available to consumers through a unique QR-code printed on the back label of the product. By scanning the QR-code with their smartphone, consumers are directly led to the e-label of the product they have scanned, in the appropriate language, defined through geo-localisation.
Direct access
The QR code leads the consumer directly to the appropriate webpage displaying relevant information on the product they have scanned.
Multilingual
The e-label allows consumers to be informed in the language of their choice regardless of their location.
Adaptability
The content of an e-label can be modified at any time. Changes are instantly implemented and visible to any consumer scanning the corresponding QR-code.
Our solution
Drive transparency and boost product information digitally to better connect with your consumers
The easiest way to create compliant and multilingual e-labels for your products
Move into a digital information strategy with the tranquillity of doing it in a secured and trusted environment, for you and your customers. U-label is the easiest way to start building a digital consumer information environment.
Who can join U-label?
The U-label platform is open to any wine or spirit company, based inside or outside the EU, wishing to use e-labelling to provide information to their EU consumers. Whether a very small company or a multinational, any company will find in the U-label platform an adapted and affordable solution to boost its digital information to consumers.
