About U-label

Our Vision

U-label was created on the idea that digital information was key to create an authentic relationship between companies and consumers based on the share of relevant and transparent information.

Our Mission

U-label strives to offer wine and spirits companies the ability to make electronic labels for wine in an easy and effective way. We aim to create a fair and transparent digital environment for consumers to have access to relevant information for the products they wish to buy.

Our partners

The European Committee of Wine Companies (CEEV)

The European Committee of Wine Companies (CEEV – Comité Européen des Entreprises Vins) was founded in 1960 and represents the European Union wine companies in the industry and trade. It brings together 23 national organizations from 12 EU Member States, plus Switzerland, United Kingdom and Ukraine, as well as a consortium of 4 leading European wine companies. The companies represented by CEEV account for over 90% of European wine exports.

SpiritsEUROPE

spiritsEUROPE represents the interests of the spirits sector in 30 national associations as well as of the 10 leading multinational companies.  Distilled spirits are as diverse as the EU’s Member States, spanning 44 product categories and including a host of geographically-specific products that contribute to the culture of their regions and the European Union.  As the leading voice of the European spirits sector, we seek to maintain and advance the freedom to produce and market spirits in a responsible way.

Scantrust

Scantrust, the technology provider of U-label, is a global software company headquartered in Lausanne, Switzerland with over 10 years of experience managing digital labels and billions of QR codes under management. Some of the world’s most recognizable brands use Scantrust QR codes for regulatory compliance, consumer engagement, anti-counterfeiting and supply chain traceability.